Restaurant video marketing has never been more important that it is right now. Last year, approximately 75% of internet traffic was video-based (link opens external Forbes.com website), now around 80% and by the end of the year it is predicted to increase to 87%.
This means that if you want your restaurant marketing to get noticed, you need to use video in some capacity. Video impacts everyone - just in different ways. Traditional television viewing remains consistently high for those aged 50 and above, while Youtube reaches more 18-49 year olds.
But there's a catch. Customers have high expectations from videos having grown up on movies and television where creative professionals from many fields work together and production cost is crazy high. Secondly, people spend much more time watching entertaining material than educational / informational (though How-To's are big) and even less, purely commercial content. Customers don't want to hear your sales pitch just as they don't choose to watch ads (unless they are funny, etc.). Actually, restaurant video marketing works best when it gets customers excited about brand through indirect means.
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