Great Creative Marketing strategy is to use Micro Videos, which is exactly what it sounds like - a micro (short and effective) content in video format. It is a tool that allows you to connect with your audience in a non-threatening way to boost your brand awareness and build trust with your potential customers.
Keeping these very short and impactful makes it easier for social platform user to pause the surrounding noise and hear what you have to say, as they mercilessly scroll through their news feeds.
On the whole, Micro Content is more of a necessity on some social media platforms than others. Scannable content is especially critical for Instagram, Facebook and Twitter, to name a few.
Below are few videos with great insights of using Micro Content and promoting businesses on social media from Gary Vaynerchuk, who is best known for his work in digital marketing and social media, leading companies VaynerMedia and VaynerX, just to name a few.